Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Do you have a special story? w$ 4iw*\xKLZwI[}K|=Q|>W`! This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. This tool allows to fill out any PDF or Word document directly from your browser (no software . 0000054763 00000 n Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. How do I write a sponsorship proposal? Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. 1. What makes you different from any other person? You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Race Car Sponsorship Proposal Template. Racing cars is a very expensive pastime. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. [1] 2. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Offering hospitality and a TV audience isnt enough. 0000000902 00000 n Sponsorships help defray these costs. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Do you have a very popular online presence? 03. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Consider what will be most impressive to the types of sponsors you want to target. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. 1110 The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Redline360. Your almost there! How to Find a Sponsor as a Beginner Triathlete. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. This is how you present yourself as a racing driver and show your value to potential sponsors. Try and see the positive in every situation. People regularly contact him asking for free parts in exchange for running a couple stickers. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Why is it better than everyone else's? Tell us about it. Treat the race car sponsorship proposal as a business transaction. How long you have been racing. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Available on your favorite podcast player. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. This is where your niche makes things easier. Look for brands that are actively trying to promote themselves and look at how you can add to that. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Easily Editable, Printable, Downloadable. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. People love to talk about themselves so ask questions and chat about them. Dear Sponsor Man, Can you sponsor me? Write down all important facts, such as the biographies of the racers and the team's success rate. Have a question? Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Create a clear list of features and benefits that you can pick and choose from. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Think about those reasons you stand out. Your proposal must show depth and that you took the time to understand each sponsor. %%EOF Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Enhance their brand's image? There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. %PDF-1.4 % The cover page should include the details of the potential client and your details. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. The design proposal sponsorship is easy edit in InDesign. Feel free to drop Racing Mentor a message on social media if you have any questions. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Are you going to help that business make more sales? Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. To be clear; for every dollar they give you, they want(need?) . Why you do it. 2011 team racing sponsorship proposal our desire. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Open the template in our online editing tool. Sponsorship Proposal. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. 0000002058 00000 n Before you even consider approaching a sponsor, put together a sponsorship . Organize the proposal in sections. Posted on January 12, 2023 by admin. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . 4. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Treat your Race Team as a Business. Team Racing Sponsorship Proposal Our desire . Make a list of every racing expense you incurred over the past season and tally the entries. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Try reframing any negative thoughts into something more positive. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. . Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. 2. "What does my event have to offer to potential sponsors?". Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. He's collected 60 race wins as well as the 2014 championship. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Once youve found the business youd like to approach, think about what their goals are. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Explain the expenses you incur as a race car driver in the second section. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. 0000054541 00000 n Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. How will the person opposite you stand to gain from the sponsorship? Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. You might be getting involved in discussions on LinkedIn. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. s !1A"3Qa5RSTrt#$2BqUb When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Keep this in mind with everything you do regarding sponsorship. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Sign it in a few clicks. 2. stream Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Simply putting a name out doesnt always mean it will come back as added revenue for a company. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Sponsorship Application. But remember, a great proposal is about so much more than an attractive design. Businesses who sponsor drivers will pay money or provide free (or more likely. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Create a portfolio, be presentable and professional. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. 5 0 obj I believe that sponsorship of race teams is important and necessary to the continuation of the sport. This is by far the most useful and engaging type of proposal and the kind the template will help you create. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Want to sit next to thousands of screaming fans? But these features dont work alone. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Before approaching a sponsor, draft a proposal first. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. From NASCAR, to Club Racing, to go-karting. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal i !16QRs"ASTaq2B#$345CDbrt How much work will be involved on your end in delivering on the sponsorship? Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. but you surely wont be walking away with a heavier wallet. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Don't ask yourself "How low should I go?" Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Present the benefits you offer clearly and simply. Nationally Televised racing is just that. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). This clean sponsorship proposal design fits all kinds of projects. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! It does not mean that it must include false claims or misleading information. Not only are you competing against other racing drivers but also against all other marketing activities. You will use that information to get back to your sponsor with a winning proposal. Assess whether what you can offer will help them reach their goals in a broad sense. You can use this to get an idea of a suitable industry or company. You also may be able to offer experiences, such as hosting the company at the race track. to see that back in extra sales. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Agree 16.59%. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Tallulah Philange has worked as a journalist since 2003. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. The easiest way to get motorsport sponsorship is to build a network. Download. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. No matter what you do, try and bring consistency into all elements of this process. Using these pre-formatted samples will save a lot of your time and effort. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Making sure the right type of information is included though does matter. Find a class thats easy on consumables and where cars are affordable. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. endobj This high quality transparent png images is totally free on PNGkit. 1. . Take pictures of you, your team and your car. BC racing Coilovers for 2010 Honda Odyssey. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Fast Feb is back but its looking a little different for 2023! You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. stream How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. trailer Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. The Complete Guide to Motorsport Sponsorship. $ 15K . Not all benefits will be relevant to every business. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. You are so much more than a racing driver so think about your interests and skills outside of motorsport. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Sponsorship is not charity. Sponsorship costs are negotiable and generally a one-time expense. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. 4+ Racing Sponsorship Proposal Samples 1. This is where you set yourself apart from the rest. A short biography about you. Dont feel like you need to include a shiny proposal document in the first instance. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. This will help you catch the decision makers eye but dont forget just how important content is in all this. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . This is by far the most useful and engaging type of proposal and the kind the template will help you create. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Yet you can derive nearly all the same benefits. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Our packages range from $1,000 personal sponsors to premier. Do people regularly gravitate towards you for some reason or other? Contacting a sponsor is like contacting a potential employer. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. The prototype race car is to be evaluated for its potential as a production item. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Any accomplishments in racing you have achieved. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . This is the part that actually attracts your potential sponsor. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Free Preview Race Car Sponsorship Contract Template. Strongly Disagree 0.44%. Racing Sponsorships. 0000000016 00000 n If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. So I built it myself-Ferdinand Porsche. Write down every possible attribute you can give to a sponsor. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . How are you going to justify the cost of what youre offering? This needs to be the starting point in your sponsorship strategy. Consider checking out Oval Track racing. The hard work comes into sitting down and going through these steps. 0000051603 00000 n These details usually include your name and contact details and the name and contact details of the potential sponsor. . If you want to run in one of the very few racing series that do get sponsors and prize money? Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Firmly Settle Your Offers. In the industry this is known as "activating" the sponsorship. *} About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor You might be sending gentle emails before pitching more formally. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Social media is king. Dont expect to be sponsored for long. If anything, it means the opposite. Thank the letter reader for his or her time and include all of your contact information. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets.
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