Click on a program for additional information. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. 3. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. The role of the PIO is the same regardless of the type or size of the event. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Emergency Management Institute * The social media links provided are for reference only. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Include email addresses and Internet sites for the media contact. A Federal structure designed for large-scale, multijurisdictional incidents B. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. 524 0 obj <>stream Show emotion as appropriate, but dont use big gestures. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. People use technology to tell others that they are okay. Supporting information can be described as: A. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Write out the full term on first usage, as appropriate. Take a zombie apocalypse for example. Access to the scene for information and images. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. B. describes a writing technique applied to social media content. Providing information and access to newsmakers. A tornado strikes in the Midwest. Select it carefully and choose your background wisely. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? The most important point is is an example of a transition phrase or: A. Announce events of interest to your community or share information about an incident. A PIOs proactive approach to public information enhances credibility in messaging. Once your campaign is implemented, the last step is to determine its success. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. This feature can facilitate abuse of the system. News releases are one of the most commonly used tools for PIOs. Wear your uniform or neat, conservative attire if not in uniform. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Next you need to identifyhowyou will communicate. Keep the subject and verb close together. For example, you can post videos, use social networking sites, and/or create a blog. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. This fundamental principle is the basis for public information in emergency management in this country. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Consider your resources and your role in ICS. The AP Stylebook is used by most of the news media. FEMA IS-29: Public Information Officer Awareness Course Summary Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Select the right media to reach the target audience. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The PIOs primary responsibility to organizational leadership as an advisor is to: A. D. The ninety-five (95%) segment of the 95/5 concept, 5. It will keep you focused and is the foundation for evaluating your campaigns success. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Uses correct grammar and contains no spelling or punctuation errors. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). There are also professional social networking sites with sections for jobs. This lesson presents information on how to effectively communicate with the media and the whole community. Emergency Management Institute It provides a framework for people from multiple agencies to work well together B. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. News releases should provide accurate, factual information that is attributed to its source. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. if you do not have a sid, Test questions are scrambled to protect test integrity. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. This course can provide a basic understanding of the PIO function for those new to the position. What do you want people to know or do after hearing your message? As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Your organization may have other format preferences, such as single-spaced and one-page only. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Video sharing sites to expand or market a story, and. Switchboard: (301) 447-1000 hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The Mayors Office developed an outreach campaign known as Red Stick Ready. (Unit 4), Apply public information techniques to a 5% scenario. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . 4. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Check off the things you would plan to include in your Go Kit and add other items as you see fit. The National Incident Management System (NIMS) is:A. FEMA IS-29: Public Information Officer Awareness Answers. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. A goal that makes you stretch is good. Contact local, tribal, territorial, and State press associations to obtain media lists. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. This lesson reviews the four steps in creating a public awareness campaign. Last name. Determining hazard impact is a crucial component in emergency planning. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. First name. %PDF-1.6 % At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). More than 70% of the illnesses, hospitalizations and deaths are guys. For different audiences, you may need to write different products. News releases should adhere to the Associated Press (AP) Stylebook. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. What will you change in future campaigns? C. is a failed theory and should not be used by modern public information officers. These sites make it easy to establish networks of contacts. With passive voice, the subject is thereceiverof the action. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. . hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. . In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Verdi White: And I believe that that has helped in our relationship with the media. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Lesson 3 introduced the importance of establishing relationships with the media. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. If you need to build an email list, consider including a place for people to sign up on your Web site. Describe the role of the Public Information Officer (PIO) in an emergency. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. You should set a realistic deadline and interim benchmarks, as needed. (For example: The suspicious package was the size of a laptop computer. FEMA does not endorse any non-government Web sites, companies or applications. Learn and respect your media contacts deadlines. Identify how messages should be conveyed. You need to write to your audience. %%EOF Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. As with ICS, the JIS is as simple or complex as the needs of the situation. An important part of the PIOs relationship with the media is knowing what they want. Please review the IS FAQ's for more information. There are all kinds of emergencies out there that we can prepare for. Its not complicated; its very easy for them, which makes for better reporting. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Please note that the is program now requires a fema sid to be used instead of your ssn. Print medianewspapers and magazinesare the first type of mass media developed. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Selects the right tools for the messages. C. is presented as a bad example of public information management. Successful blogs are compelling and current, and encourage interaction with readers. Example: Press Release Using Inverted Pyramid Format. Switchboard: (301) 447-1000 Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. 494 0 obj <> endobj They will go other places to get other information (local citizen reactions, sidebar stories, etc.). What is happening in other areas?
Shallow Wicker Basket With Handle, Hunting Dnr Land Washington State, Dove Flexible Hold Hairspray Discontinued, Ariel Malone Married, Articles T