A shift leaders hourly wage is an average of $11. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Nov 10, 2021, 09:36 ET. 908-236-0277. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Beyond just smoothies, we serve better-for-you . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. But the Mango Berry Cosmo has overtaken it. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. A presentation for a board is focused on very different things than a franchisee roadshow. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Tropical Smoothie Cafe. CLOSE. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Here's how CEO Charles Watson did it. Its doing more than just being in business to sell food and smoothies. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. ", Charles Watson was named CEO in December 2018. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Charles Watson named Tropical Smoothie CEO We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Tropical Smoothie Cafe Posts Record-breaking Q2 Results In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Here's how CEO Charles Watson did it. Charles is directly responsible for selling more than 800 franchises during his tenure. And is there a smoothie that you wish to see added to the menu in the future? Atlanta, GA 30338 I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. Tropical Smoothie Cafe Continues Aggressive Expansion In Texas Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed So thats always up there. So I actually see myself very much like our consumer who wants to make better choices, but you know what? Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? What are the brands plans for expansion and are you eyeing an international presence? I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. The success of our brand is about the talent and drive of our talented executives and Support Center team. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Its getting involved in the local community. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. This process only helps our individual franchisees and their bottom line, respectively.". Your results may differ. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. 185 Industrial Pkwy, Site H. Branchburg. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Were finding ourselves in an environment where people want speed. So theres a lot of involvement. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. He is a general assignment reporter and has covered a range . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. And I dont think enough people know that you can go off script to substitute or to take out, etc. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. I was born with a strong work ethic. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Your results may differ. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Tropical Smoothie Franchise Cost & Profit for 2023 Explained Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. 'Are y'all OK in LA?!' The internet is left in uproar after shopper "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. charles watson tropical smoothie net worth Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. We gathered that feedback and used it to set goals and action plans for the company. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Right now Im on a Mango Berry Cosmo kick. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Passion is key in everything. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. 'The restaurant business has been absolutely decimated': Tropical Provide product innovation and innovation in general. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." All of this information may look daunting, yet . Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. Southern-style, all the way! ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . Charles Watson, CFE - Chief Executive Officer - Tropical Smoothie Cafe