Post contributed by Claire Payton, John W.Hartman Center for Sales, Advertising & Marketing History internand Ph.D. candidate, Duke University Department of History. Chefchirurg des franzosischen Hospitals in Konstantinopel ; mit 79 Figuren im Texte. According to his website, not only did Popeil invent some of the items he was pitching on television, but he also invented the infomercial when he created the first minute-long commercial for the Ronco Chop-o-Matic in the 1950s. We want to hear from you! All Rights Reserved. The commercial was simple, airing in black and white and for 10 seconds, it showed the outline of the United States, minus Hawaii and Alaska since they were not yet part of the union, and a clock face with the words"Bulova" and "Clock Time," with a voiceover that said, "America runs on Bulova time.". While becoming Ernest was his most notable role, Varney also took part in Disney's "Toy Story" and "Toy Story 2" where he voiced Slinky Dog, and starred as Jed Clampett in the film version of The Beverly Hillbillies, per Wide Open Country. 32K views, 1K likes, 112 loves, 89 comments, 636 shares, Facebook Watch Videos from WPIX Archives: Crisp and clean, the Uncola! Deez Nuts, Carmen DeLavallade and Geoffrey Holder Are Engaged - Jet Magazine, February 17, 1955. He also carried out advertising work as the pitchman for 7 Up. Always dressed in a t-shirt, blue vest, jeans, and a baseball cap, Ernest was loved by children and adults alike throughout the '80s and '90s. Holder was not only a great soda spokesperson, but a talented actor and artist. One of four children, he was taught painting and dancing by his older brother Boscoe Holder, whose dance troupe, the Holder Dance Company, the young Geoffrey joined when he was seven years old. Several of his commercials were Christmas-themed, one in which showed the star Christmas shopping with his real son Chris who picks out a Kodak camera to give to his grandmother. It was 1967, and people werent drinking Seven-Up. 61 in Ad Age's list of the best spots of the 20th century. Holder died at the age of 84 in 2014 after complications due to pneumonia, per The New York Times. The actor famously starred as "Josephine the Plumber" in Comet cleanser commercials in the '60s and '70s, with USA Today reporting that she even took a couple of classes in plumbing to fully understand her role. Regardless, the Uncola campaign will remain a mainstay of the consumer culture of 20th century America and a sign of the times in which it was created. Here is a commercial that captures Holder in action playing against a kid who is curious about 7 Up. Celebrating Black History Month: Geoffrey Holder, History-Making Tony He was the bald "Un-cola Man" with the deep voice and memorable "Ha Ha Ha Tony Winner Geoffrey Holder Dies at 84 - The Hollywood Reporter 7-UP Commercial featuring Geoffrey Holder - YouTube Most famously narrating Tim Burtons version of Charlie and the Chocolate Factory in 2005. 1 show on television from 1964 to 1967." In addition to performing, Holder was a highly-talented painter and composer. According to his website, not only did Popeil invent some of the items he was pitching on television, but he also invented the infomercial when he created the first minute-long commercial for the. PDF Carlin Romano, UnPhilosopher of the Philosophical Landscape With just under 6,000 Wendy's across the nation (via Restaurant Business), it has become a fast-food favorite among Americans, with Forbes reporting that it had "dethroned" Burger King to become the second biggest hamburger chain behind McDonald's. Geoffrey Lamont Holder (August 1, 1930 October 5, 2014) was a Trinidadian-American actor, dancer, musician, and artist. NEW YORK (AP) Geoffrey Holder, a Tony Award-winning director, actor, painter, dancer and choreographer who during an eclectic show business career led the groundbreaking show "The Wiz" to. He followed that with Doctor Dolittle (1967) as Willie Shakespeare, leader of the natives of Sea-Star Island. According to his website, Winchell had other Disney roles too, voicing a Siamese cat in "The Aristocats" and Boomer the woodpecker in "The Fox and the Hound.". UPDATE, WEDNESDAY: Broadway will dim the lights of every theater on Friday, October 10 at 7:45 p.m. in honor of Geoffrey Holder. Geoffrey Holder born in Port of Spain known for his height and healthy laugh. Ode on a distant prospect of Eton College / by Thomas Gray. According to Star Tribune, Billy Mays sadly died in June 2009, shortly after wrapping up filming of the first season. ", Popeil's website notes that his products "grossed in the billions" and the famous line "As Seen on TV" which can be seen on several household products to this day was created because of Popeil's products. Geoffrey Holder, who won a Tony award for best director for The Wiz and inhabited numerous recognizable roles across film, TV and Broadway, died on Sunday at the age of 84, the The New . The result has been demand for Seven-Up posters to be used as room decorations, party decorations, all without any promotion by the company.. Geoffrey Holder (1930-2014) - Find a Grave Memorial [2][3] He was a principal dancer for the Metropolitan Opera Ballet before his film career began in 1957 with an appearance in Carib Gold. Holders deep accented voice could stop you in your tracks and his natural charisma worked perfectly in short commercials. Being part of one of the most memorable commercials ever made, AdAge stated, "The extraordinary performance of the Trinidad-born Mr. Holder made the spot one of the most remembered commercials of all time," adding, "But behind the scenes, the project also represented a dramatic change in the marketing culture of the soft-drink company the first time it allowed a person of color to be cast in its TV ad.". As a child, Holder struggled in school due to dyslexia and a speech impediment. Dancer, choreographer and actor Geoffrey Holder was born on August 1, Rest in peace, Geoffrey Holder -- one of the greatest TV commercial stars of all time. Throughout the seventies and eighties, we were driven to the lemon lime sweetness by the even sweeter voice of one person, Geoffrey Holder. Geoffrey Holder, the Tony-winning actor, dancer and choreographer known to millions as Baron Samedi in Bond movie Live and Let Die, dies in New York at the age of 84. even philosophical: "I'm no snob. He played Baron Samedi in Live and Let Die (1973) and Punjab in Annie (1982). Artist, dancer, and choreographer, Geoffrey Holder, was born in Port-of-Spain, Trinidad, on August 20, 1930. However, Norris hung up his title of Marlboro Man because he believed smoking set a bad example for young people. As well known for the honey-smooth bass-baritone that resonated through countless voice-overs as for the white linen suit and Panama hat that set off his gleaming Caribbean features saucer eyes, broad-as-the-George-Washington-Bridge smile and shaved head Holder became an advertising icon in the 1970s and 80s as the pitchman for 7Up, declaring it the Un-Cola you know,Sevmup wet, wild, all that : But Holder, born in Trinidad, was much more than a seductive accoutrement to Madison Avenue. Famed choreographer Agnes de Mille saw Holder and his troupe perform in the Caribbean and invited them to perform in New York City in 1954. Geoffrey Holder (1930-2014). Biography: Geoffrey Lamont Holder was born on August 1, 1930 in Port of Spain, Trinidad and Tobago. According to The New York Times, Norris portrayed the Marlboro Man for 14 years and was a real-life cowboy after he began raising horses on a ranch in Colorado way before he was chosen to represent the cigarette company. Geoffrey Holder, 7Up Commercial Pitchman, Dies at Age 84 - Blogs I wonder how the caffeine cola crazy of the 90s affected 7up. Naming the restaurant after his daughter, Thomas had her greet his first customers wearing her famous blue-and-white striped dress with her red hair in pigtails. He played Baron Samedi in Live and Let Die (1973) and Punjab in Annie (1982). Geoffrey Holder dies at 84; Tony-winning director and 7-Up pitchman The perfect 7up Ha Ha Ha Geoffrey Holder Animated GIF for your conversation. Geoffrey Holder became even more famous for the 7UP commercial. The show ran for 1672 performances.[13]. Geoffrey Holder, director and actor, dies at 84 | Fox News Herschel Bernardi was born into a family of entertainers so it only made sense for him to plan a career in acting. His other films included Doctor Dolittle, Everything You Always Wanted To Know About Sex, Annie and Boomerang. At the time, 7UP prohibited African-Americans from appearing in its TV ads, according to Charlie Martell, the J. Walter Thompson creative director who wrote the ad. is the Geoffrey Holder of philosophers, even if his advertisement for these outsiders, agitators, and philosophical lucubrators in many fields is rather larger than a 7-Up ad (the possibility still beckons for such a brief dramatization of this book!). Thomas was widely known as the man behind Wendy's because he starred in more than 800 television commercials for the hamburger restaurant. While he might have stopped doing 7 Up commercials, Holder continued to work. Geoffrey Holder - MOBBallet.org He was the "cool, crisp and clean" Uncola Man. As more research in the 1950s was proving that smoking cigarettes was linked to lung cancer, Marlboro did not want to lose what male market they had, creating the "Marlboro Man" a rugged cowboy riding his horse in the great outdoors who not only smoked cigarettes but smoked a filtered one that was believed to be less cancer-causing, per Business Insider. Guess what he looks like now! Geoffrey Holder Dead: Bond Baddie, Annie Actor, 7Up Pitchman Dies International Member. Ad Age and Creativity Staff The following year JWT created a contest inviting artists to submit wildly imaginative designs for 7-Up ads. Actor "Geoffrey Holder" Famous for 7UP Commercial Dies (10/5/14) Geoffrey Lamont Holder (August 1, 1930 - October 5, 2014) was a Trinidadian-American actor, voice actor, dancer, choreographer, singer, director and painter. The agencys media department uses outdoor as a means of zeroing in on a specific target . The commercials for Chiffon margarine appeared on television screens for nearly a decade. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. TV watchers will remember him as the pitchman for the soft drink 7-Up, . Ha" laugh in the 7-Up soda television commercials in the 1970s and 1980s. I act like I'm letting you in on the secret of a good product.". NEW YORK DAILY NEWS. Geoffrey Holder, famed dancer, 7Up pitchman, dies | CNN GEOFFREY HOLDER'S CLASSIC 7-UP COMMERCIAL. In 1975, Holder. In 1973, he played the villainous Baron Samedi in the Bond film Live and Let Die. The Uncola campaign continued into the 1970s. Hardly a day goes by when somebody doesn't ask me to sing the Lucky Charms jingle, and I'm proud of that.". The company wanted to rebrand its product as a common soft-drink like the more well-known cola beverages, Pepsi or Coca-Cola. Trinidadian-born Mr. Holder was of 84. Just a few years ago, Holder resumed his role as the 7Up spokesman during the 2011 season finale of "The Celebrity Apprentice." Born in Trinidad, Holder stood tall at 6' 6" and was known for his . Geoffrey Holder for 7 Up! | Crisp and clean, the Uncola - Facebook His older brother recruited Holder, age 7, for his dance troupe and the younger Holder eventually took over leadership. The commercial is an art form unto itself. As a choreographer, Holder created dance pieces for many companies, including the Alvin Ailey American Dance Theater, for which he provided choreography, music, and costumes for Prodigal Prince (1967),[14] and the Dance Theatre of Harlem, for which he provided choreography, music, and costumes for Dougla (1974), and designed costumes for Firebird (1982). Jack Schuessler, the retired chairman and, CEO of Wendy's International Inc., shared, "Dave was our patriarch, a great, big lovable man," adding, "Although Dave was widely popular, he was never very comfortable as a celebrity. Carmen DeLavallade and Geoffrey Holder Are Engaged - Jet Magazine, February 17, 1955. his wife: their later years: Reactions: crossovernegro, jojopeeps69, blackbull1970 and 14 others. Nov 1, 2022 #1 . 2023 Deadline Hollywood, LLC. Learn more about our commitment to inclusive description of library collections. [7] Upon arriving he joined Katherine Dunham's dance school where he taught folkloric forms for two years. Holder portrayed Nelson in the 1992 film Boomerang with Eddie Murphy. There's McDonald's famous line, "I'm Lovin' It" with its hook "ba da ba ba ba," that will forever be resonated with the fast-food chain, and then there's the marketing brilliance of the Kit Kat bar with its jingle, "Gimme a break, gimme a break, break me off a piece of that Kit Kat bar," which would appeal to anyone looking for a sweet treat. Arthur Anderson was not a big-name Hollywood star, but viewers may have recognized his voice when commercials for Lucky Charms cereal aired. Actor. passed away Oct. 5 at age 84 in New York City. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Dietrich had several acting credits, but her most memorable character is portraying MotherNature in commercials for Chiffon margarine. NEW YORK (AdAge.com) -- In the early 1970s, as part of its new "uncola" advertising strategy, the 7UP company had J. Walter Thompson produce a TV commercial starring actor, director and. Starting in the 1970s, 7 Up hired Trinidadian-American actor, Geoffrey Holder to be the voice of the uncola. Failing health . [5] He contributed to the film's choreography. He was a principal dancer for the Metropolitan Opera Ballet before his film career began in 1957 with an appearance in Carib Gold. 7up Ha Ha Ha Geoffrey Holder - Discover & Share GIFs - Tenor Here's one of his 7UP commercials. Holder was the first black man to be nominated in either category. Accounting & Finance; Business, Companies and Organisation, Activity; Case Studies; Economy & Economics; Marketing and Markets; People in Business The Uncola struck a chord with the younger generation as the first ads appeared in 1968. David Gordon. Geoffrey Holder: New York's Renaissance Man He later died in 1986 from a heart attack at the age of 62, with his sister-in-law stating, "He never knew what hit him. He died last Sunday of complications from pneumonia. - 1 day 8 hours ago, By Geoffrey Holder. In 1978, Holder directed and choreographed the Broadway musical Timbuktu! [10] While working on House of Flowers, Holder met Alvin Ailey, with whom he later worked extensively, and Carmen de Lavallade, his future wife. Thankfully, moviegoers accepted the fact that Withers was just playing a role and she would go on to star in several films with the LosAngeles Times reporting that the actor had her own dolls and was becoming more admirable than the "perfect" Temple. Geoffrey Holder Obituary (2014) - Jersey City, NJ - South Jersey Times By Interne der Pariser Hospitaler ; Ubersetzt von Dr. Gustav Beck in Bern, und mit Anmerkungen und Erganzungen versehen von Dr. Edmond Lardy in Genf, gew. [15][16][17] Holder's 1957 piece "Bele" is also part of the Dance Theater of Harlem repertory. Ron Popeil wasn't a famous Hollywood actor, but he was quite well known on television thanks to his late-night commercials and infomercials selling everything from a bagel cutter, a rotisserie oven, and the Electric Food Dehydrator. Born in Port of Spain, Trinidad,[5] Holder was one of four children of Bajan and Trinidadian descent. A 1973 article from Southern Advertising described the success of the billboard campaign: To zero in on the college and younger age groups, [Seven-Up executive] Roesch has developed a different approach to the use of the outdoor medium. Geoffrey Holder dies and Un-Colas everywhere become a little less And it was a fun character to play. Commercial Stars You Might Not Know Died - NickiSwift The New York Times reported that Winchell died at the age of 82 in 2005. He made his performance debut at the age of seven in his brother Boscoe Holder's dance company. One of Discover and Share the best GIFs on Tenor. However, before she appeared on television in her white overalls and asked viewers to choose Comet instead of the competition, she was a famous child star of the 1930s. AARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age. ", Billy Mays was all over television screens. - 1 day 2 hours ago. The campaign complemented its print ads and billboards with television spots. Holder made his Broadway debut in the chorus of the 1954 Peter Brook production of House Of Flowers, a steamy West Indies-set musical with a book by Truman Capote and Harold Arlen, who also wrote the music. [8], From 1955 to 1956, he performed with the Metropolitan Opera Ballet as a principal dancer. There are many benefits to this approach. Uncola: Seven-Up, Counterculture and the Making of an American Brand Trinidadian-born Mr. Holder was of 84. Disillusioned young people were building a robust oppositional counter-culture that rejected war, racial segregation, and violence. Geoffrey Holder, Actor, and Choreographer born - African American Registry Geoffrey Lamont Holder (August 1, 1930 - October 5, 2014) was a Trinidadian-American actor, dancer, musician, and artist. This commercial has the never had it, never will catchphrase as well as his signature laugh. Holder was born in 1930 in Port of Spain, Trinidad and Tobago. Geoffrey Holder, 7Up Commercial Pitchman, Dies at Age 84 He was best known for the 7Up commercials, but excelled at other endeavors. Visit the Substance Abuse and Mental Health Services Administration website or contact SAMHSA's National Helpline at 1-800-662-HELP (4357). He was cool.but not as cool as Geoffrey. In 1972, he was cast as the Sorcerer in Everything You Always Wanted to Know About Sex (But Were Afraid to Ask). See the AARP home pagefor deals, savings tips, trivia and more. When television wasn't an option in the '20s and '30s, families relied heavily on the radio to get their news and spent their nights listening to their favorite radio programs. Back in Black? Seven up changes spokespeople strategy. - Adland Get our latest storiesin the feed of your favorite networks. Geoffrey Holder, Voice of 7UP's 'Uncola' Dies Actor Starred in One of Ad Age's Top Campaigns of 20th Century By Ben Brody. Business Studies. In addition to being illuminated by Geoffrey Holder's performances, the 7-Up campaign was a rare great example of a true " positioning " campaign: 7-Up was selling much less than the leading cola brands, Coke and Pepsi. Everything You Always Wanted to Know About Sex (But Were Afraid to Ask), Drama Desk Award for Outstanding Costume Design, Everything You Always Wanted to Know About Sex * But Were Afraid to Ask, "Great Performances Biography, Geoffrey Holder", "Geoffrey Holder, famed dancer, 7Up pitchman, dies", "Geoffrey Holder, Bond villain and dancer, dies aged 84", "Geoffrey Holder, Dancer, Choreographer and Man of Flair, Dies at 84", "Creatively Connected Through Dance and Life", "James Bond Villain and 'Annie' Costar Geoffrey Holder Dies at 84", "Legendary Dancer and Actor Geoffrey Holder Passes Away", "Tony Award-Winning Director, Dancer Geoffrey Holder Dies at 84", "Geoffrey Holder Dead: Bond Villain Baron Samedi Dies", "Geoffrey Holder: Visionary Videos: NVLP: African American History", Geoffrey Holder's oral history video excerpts, "'This Impromptu Dance': Geoffrey Holder's Son Tells One More Story", Stuart A. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. The late 1960s were a difficult time in America. They spent their lives in New York City and had one son, Lo. Geoffrey Holder - IMDb The prominent slogan in. Fight fraud and ID theft with the AARP Fraud Watch Network. The summer of 1967 became known as the Summer of Love, a period when hippies gathered in San Francisco and cities around the country in the hopes of igniting a renaissance of compassion, awareness, and love, and the revelation of unity for all mankind., Seizing on this oppositional energy, the JWT team designed a campaign that framed 7-Up as the ultimate oppositional drink: the Uncola. Rather than trying to play up the similarities the soda shared with its competitors, the new ads focused on its differences. Soon enough, millions of viewers would watch him on television selling his infamous cleaning products in commercials. They were the subject of a 2005 documentary, Carmen & Geoffrey. From 1986: Geoffrey Holder truly is an un-common man Pocket Reddit Flipboard His deep voice ripples like the turquoise waters of the Caribbean. Download Lagu Geoffrey Holder In 7up Commercial MP3 Adrianne Pasquarelli Dena Dietrich appeared in numerous television shows, was on Broadway, and had a few movie roles, with her most notable roles including the 1971 Broadway production "The Prisoner of SecondAvenue" and films like1974's "The Crazy World of Julius Vrooder" and 1979's "History of the World: Part I," per TheHollywood Reporter. To television audiences, Holder may be best remembered for a series of commercials for the product '7 Up' during the 1970s and 1980s in which he provided his trademark hearty laugh. We Are All Bound Up Together: Race and Resistance in the American Womens Suffrage Movement, ABC's of John Hope Franklin - (O) Orchids, John W.Hartman Center for Sales, Advertising & Marketing History, The most memorable ads from this campaign featured Trinidadian dancer and actor Geoffrey Holder, https://www.flickr.com/photos/30559980@N07/albums/72157623502964435, New Archival Collections at the Rubenstein Library. Geoffrey Holder, Dancer, Actor, Painter and More, Dies at 84 Activate your account. Holder was a prolific painter (patrons of his art included Lena Horne and William F. Buckley, Jr.),[18] ardent art collector, book author, and music composer. After the show closed he starred in an all-black production of Waiting for Godot in 1957.[10]. He left an enduring stamp on virtually every field in the performing arts, as musician, choreographer, actor, director and designer, winning two Tony Awards in 1975 for his direction and costume designs for The Wiz. 16 Photos Dancer, choreographer and actor Geoffrey Holder was born on August 1, 1930, in Port-of-Spain, Trinidad, into a middle-class family. Bernardi was best known for his work on Broadway, namely portraying Tevye in "Fiddler on the Roof," which he performed more than 1,300 times between 1980 and 1983, and Zorba, in the original Broadway show "Zorba the Greek," per The Washington Post. Geoffrey Holder, a multi-talented artist who was a dancer, choreographer, painter and actor, a Tony Award-winning director and designer, a memorable James Bond villain and a longtime TV commercial . Art by young graphic designers including Pat Dypold, Ed Georges, and Milton Glaser dotted highways across the country in 1969. The boards are located accordingly, and the art used is slated to the specific likes of the age groups. LoveTheSeventies: 7UP - THE UNCOLA! | Childhood memories, People By portraying Coke and Pepsi as the Establishment, JWT effectively situated 7-Up as analternative brand for alternative people. Even if I had no use for the product or didnt even like it, if it had a decent catchphrase, odds are you could find me parroting it to no end. Its West Indian rhythms conjure thoughts of mangoes and rum, coconuts and steel drums, and the warm breeze that floats through palm trees. If that wasn't enough, he also was a talented painter and published a cookbook. [11][12], In 1975, Holder won two Tony Awards for direction and costume design of The Wiz, the all-black musical version of The Wizard of Oz. JWT argued that In 1968, the rebellious approach of youth was a workable parallel for the rebellious approach of Seven-Up. Geoffrey Holder smiles warmly in his Manhattan studio. Those commercials, oddly, were the best-known work of the 6-foot-6 Renaissance man who excelled at numerous other, more lofty artistic endeavors. You can see a lot of the amazing advertising art that Ive collected from the 7Up UnCola ad campaign at the following link: While he might be gone, he left us with plenty of great performances and me with an overwhelming affection for Lemon Lime soda. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Commercials have come a long way since then with advertisers also including memorable jingles to go along with their products. [9] He left the ballet to make his Broadway debut in the Harold Arlen and Truman Capote musical House of Flowers. Tom Sizemore Dies: 'Saving Private Ryan' & 'Black Hawk Down' Star Was 61; Reactions + Career In Photos, Jan Maxwell Has Died; Five-Time Tony Nominee Praised Law & Order As The Mother Ship, Broadways Youngest Turk Takes A Page From Trumps Twittery Playbook, Hedwig Producer David Binder Named BAM Artistic Director. He was a dancer, actor, 2x Tony Award winner known for the James Bond film "Live and Let Die". 7 Up - Wikipedia Sternly, Mother Nature famously states, "It's not nice to fool MotherNature" before opening her arms wide and unleashing thunder. health and safety - A-Level General Studies - Marked by Teachers.com Bishop Hobart : occasioned by the strictures on Bible societies, contained in his late address to the convention of New-York, by a churchman of the diocese of New-York, in a letter to that gentleman. . In 1975, he won his Tony Awards for directing and designing costumes for, He was the voice of Ray in the popular children's TV series. Since then the company has since tried several different campaigns to redefine its identity without success. Geoffrey Lamont Holder was a Trinidadian-American actor, dancer, musician, and artist. These radio programs consisted of comedies, soap operas, and even President Franklin D. Roosevelt had his very own radio slot when he delivered his "fireside chats" during the evening hours, giving families comfort during a time of crisis, per PBS. A collection of heads of some of the most celebrated persons of every age and country : with brief extracts from eminent writers illustrative of their lives, characters and genius : in prose and verse : autograph manuscript. . Geoffrey Holder, a larger-than-life . . Pepperidge Farm has allowed me to soften that. He passed away on October 5, 2014, at aged 84 of complications frompneumonia. Published on October 07, 2014. His ability to sell anything and everything landed him a show on the Discovery Channel called "Pitchmen," which also followed Anthony Sullivan, a memorable pitchman who earned the nickname The OxiClean Man. Trade secrets : what your uncle would tell you : if he was in alarms, antiques, art, cars, champagne, computers, cruises, financial planning, food, furs, health clubs, home construction, hotels, law, plumbing, rugs, stocks, watches, and more / Winifred Conkling. Carmen De Lavallade's Upper West Side Home - The New York Times Trinidad and Tobago- born Geoffrey Holder was much more than just a