"I don't want to have a feeling that it's us vs. the world out there," Hansen said. 273 were here. 460.100 Santa Maria Police Noozhawk is a founding member of theLocal Independent Online News (LION) Publishers. 151.325 CDF Tac 6 Tactical 123.975 Santa Barbara Air Tanker Base U.S. Forest Service (USFS) Processing You're on the list. I will do that. 151.280 CDF-USFS Air Tactics 4 Helicopter Fox News - Freedom 96.9 - Oklahoma's Talk Radio Lyons-Pruitt says that's not good enough. There was an error and we couldn't process your subscription. 154.430 Lompoc Fire Santa Maria beats Pioneer Valley in extra time to win first CIF title since 2005, VOTE: Plenty of CIF champs are in the running for Player of the Week, Paranormal Cirque returning to Santa Maria this Thursday, Mother Nature rained on Los Olivos developers' parade | Shirley Contreras. It works in cooperation with the community and maintains civil law and order. The department, Great store that sales all the Spy & Security equipment you could need. I love it so much.. LIVE Police, Fire and EMS radio communications in Snohomish County, WA Welcome to the Snohomish County Scanner website. Subscribe to our free P.M. Report to receive the days headlines weekdays at 4:15 p.m. "I always liked hearing their stories," Marc Schneider said . Santa Maria Police Department It works in cooperation with the community and maintains civil law and order. 47.080 Caltrans Santa Barbara-San Luis Obispo 151.220 CDF Helicopter Air to Ground 159.315 CDF Tac 17 Tactical Santa Barbara County California Live Audio Feeds - Broadcastify 159.405 CDF Tac 22 Tactical I strongly recommend Roman PI. All other marks contained herein are the property of their respective owners. There was an error and we couldn't process your subscription. In Santa Maria the carotid restraint has been used four times in the last five years with no injuries. El fin de la polica: El mantenimiento del orden pblico interno es competencia de la polica.Dicho orden resulta de la prevencin y la eliminacin de aquello que pueda perturbar la tranquilidad, la seguridad, la salubridad, el urbanismo, la moral pblica y algunos aspectos econmicos ligados al orden pblico. Police - Santa Rosa, CA | Official Website Code 80 Found property. Santa Maria City Council member Gloria Soto met with Chief Hansen shortly after Floyd was killed. Santa Maria police officer, facing arrest, is killed by colleague INCIDENT At 2 p.m., Santa Maria Police received a report of a stalking in the 300 block of East Enos Drive. Alfredo Ruiz of the Santa Maria Police Department told attendees that the departments radio coverage and clarity have greatly improved since the new 700 megahertz system went live in May of 2017. ", Scott Hennessee anchors News Channel 3-12 at 4:00, 6:30 and 11 p.m. and News Channel 11 at 10 p.m. To learn more about Scott, click here. You might also like our free A.M. Report. 151.430 California Dept. 151.265 CDF Command 2 Command Nipomo News, Weather, Safety, Sports | NewsBreak Nipomo, CA Success! ARREST At 3:52 a.m., Gary Patterson, 33, was arrested in the 1100 block of East Betteravia Road and booked into Santa Barbara County Jail on suspicion of domestic violence and child cruelty. View Santa Maria Locally Wanted Persons List. After 28 Years, New Santa Maria Police Chief Marc Schneider - Noozhawk Santa Maria County Sheriff's Office Sex Offender Search, Santa Maria Police Department News Releases. About Us Contact Us INCIDENT At 2:49 a.m., Santa Maria Police received a report of shots heard near the intersection of North East Avenue and East Hermosa Street. INCIDENT At 6:50 p.m., Santa Maria Police received a report of shots heard in the 900 block of Redwood Avenue. Please keep your comments respectful and relevant. 156.180 Wildland Residents Assn. The police department is accepting applications right now. Another change underway: how police do their job. 148.150 Civil Air Patrol Tactical & Administrative After 28 Years, New Santa Maria Police Chief Marc Schneider Still Loves the Career, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to email a link to a friend (Opens in new window), Marc Schneider has been appointed the next chief for the Santa Maria Police Department, effective Saturday. 453.950 Santa Barbara Airport Operations 460.175 Santa Barbara County Sheriff Carpinteria area He located the person in an hour! 151.370 CDF Command 5 Tac 8 Tactical/Command "We need to be prepared," Lyons-Pruitt said. That process, she told the audience, could take more than 15 minutes. Keep up with Noozhawk's daily news coverage, delivered at 4:15 a.m. right to your inbox. Amateur Radio Operators Offer Scanner Frequencies - Noozhawk Radio and Identification Codes - Mendosa INCIDENT At 3:55 p.m., Santa Maria Police received a report of a vehicle collision with an injury in the 2200 block of South Bradley Road. Success! You're on the list. SANTA MARGARITA, CA 10 HOURS AGO. For the latest news in Santa Barbara County delivered right to your inbox. The Santa Maria Valley Railroad is located about 250 miles south of San Francisco and 175 miles north of Los Angeles on the Central Coast of California. SANTA MARIA, CALIF. . Staff Writer Kasey Bubnash can be reached at kbubnash@santamariasun.com. 168.650 USFS Helicopter Tactical The City of Santa Maria takes pride in all the work officers with the Santa Maria police do to keep us safe. 151.475 CDF Tac 13 Tactical Police records include arrest logs, investigation reports, and criminal records for individuals arrested, detained, and investigated by the Police. 151.445 CDF Command 8 Tac 11 Tactical/Command I always liked hearing their stories, Marc Schneider said, recalling that his interest began in his early teens. Santa Maria officer's friends struggle with account of his death I am very hopeful that this time, change is going to come. 171.550 Los Padres National Forest Service Net 1 Santa Clara County, California (CA) Scanner Frequencies and Radio INCIDENT At 10:36 p.m., Santa Maria Police received a report of shots heard in the 1700 block of North Alison Avenue. "It's very very tough on everyone.". 52.525 National Simplex Calling 42.400 CHP Purple (Ventura) and last updated 7:46 PM, Oct 31, 2022. To listen to a feed using the online player, choose "Web Player" as the player selection and click the play icon for the appropriate feed. Crime and Courts | lompocrecord.com I bought a high quality video security system there that replaced the cheap wharehouse special I originally purchased. Contests & Promotions, 11th Annual Run for Love raises awareness for domestic violence, Trump featured in song by January 6 prisoners choir, US military commander in Syria briefed on anti-IS operations, Station master in Greece train crash delays court appearance. As KCBS Radio's David Welch reports, that has many students feeling unsafe on campus 339 were here. 154.355 Montecito Fire Red Primary 135.575 Air to Air Used during major fires document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); The freshest news in Santa Barbara County. 447.200 Painted Cave N6HYM Santa Barbara 154.310 Santa Barbara City Fire Green 2 Listen Now! ARREST At 12:13 a.m., Jose Ruvalcaba, 30, was arrested in the 300 block of West Williams Street and booked into Santa Barbara County Jail on suspicion of kidnapping, false imprisonment and domestic violence. http://www.cityofsantamaria.org/city-government/departments/police-services/police-news-briefs. Search results are sorted by a combination of factors to give you a set of choices in response to your search criteria. Your Cancer Answers: Feeling fatigued after radiation and or chemotherapy? 159.390 CDF Tac 21 Tactical Whoops! "They look to see how transparent you are. 460.325 Santa Barbara County Sheriff Channel 2 460.350 Santa Maria Police 460.400 Santa Barbara Police Channel 2 460.525 Allen Hancock College Police 460.550 Santa Barbara Airport. For additional information, please visit our web site at: https://www.spcity.org/220/Police Santa Paula Police Department | Santa Paula CA Santa Maria City Police Department Police Departments Law Enforcement Agencies-Government (805) 925-2631 222 E Cook St Santa Maria, CA 93454 3. It took years to develop the system, and van de Kamp said city officials hope surrounding agencies will partner with the city to create regional interoperability. Police Services | City of Santa Maria Police - Dispatched by Santa Barbara County Sheriff, Please login with your Premium Subscriber Account, To learn more about our premium subscription program please see: RadioReference Premium Subscription, Santa Barbara County Trunked Systems (12), Central Regional Interoperability Communication System (Central RICS), South County Tac - Carpinteria, Isla Vista, Animal Control/Cachuma Lake Park (LG-1 North), Flood Control/Parks/Facilities (LG-1 South), Santa Barbara Transfer Station (Landfill), Health Department - Hospital Coordination, Fire Dispatch (For mutual aid cover engines), Fire Command 2 (Patched as needed to TRS FD2). INCIDENT At 8:34 p.m., Santa Maria Police received a report of a robbery near the intersection of South Pine Street and West Park Avenue. 47.420 American Red Cross Statewide, Emergency For the latest news in Santa Barbara County delivered right to your inbox. The new system, once fully rolled out to the public, will provide all city entities with communication coverage through a standardized frequency range that is simulcast across towers in the area. Crime and Courts | syvnews.com - Santa Ynez Valley News County Office is not affiliated with any government agency. That call stood out to longtime dispatcher Melissa Parker, who shared the story on Feb. 21 with attendees of Santa Marias Technology Summit at the Radisson Hotel. 170.475 Los Padres National Forest Service Net 3 Tactical Code 91 Explosion. 224.900 Broadcast Peak WB6OBB Santa Barbara I believe that with all my heart.". 154.295 OES Fire White 3 Mutual Aid-Tactical SANTA MARIA, Calif. - The Santa Maria Police Department is currently looking to hire officers to join its law enforcement team. 224.080 La Cumbre Peak K6TZ ARES Santa Barbara Follow Noozhawk on Twitter: @noozhawk, @NoozhawkNews and @NoozhawkBiz. County of Santa Barbara Police Departments Website (805) 934-6150 Jan. 30, 2012 12 AM PT. INCIDENT At 2:55 a.m., Santa Maria Police received a report of shots heard in the 1000 block of West Morrison Avenue. Lyons-Pruitt offered praise to Chief Hansen for his part in reforming a Santa Maria department that had lost the trust of the community prior to a leadership change in 2012. Noozhawk North County editor Janene Scully can be reached at jscully@noozhawk.com. Agency Channel Freq. Santa Maria County Sheriff's Office Sex Offender Search On the same day a student was fatally stabbed at Montgomery High School in Santa Rosa, police made an arrest at nearby Maria Carrillo High, A student allegedly brought a gun to campus. Santa Maria Police hiring more officers to increase safety in the Hansen says those tactics - when used sparingly - could keep an officer from grabbing their gun. http://www.communitynotification.com/cap_main.php 867.988 UCSB Trunking System Click on the Listen Now button to get started. After getting our new radio system, the penetration into these buildings, its phenomenal.. 0:00 / 1:11 Santa Maria Police Department messaging to callers 287 views Feb 8, 2022 The Santa Maria Police Department is using messaging technol .more .more Like Dislike Share City. You can search for channels in the U.S. and other countries by country, state. Fortunately, Santa Maria's Central Regional Interoperability Communications System, a recently upgraded 700 megahertz radio communications and computer aided dispatch system, includes a high-tech mapping feature, which allowed dispatchers to retransmit the cellphone signal and pinpoint the phone's exact location. 45.080 Santa Barbara County Animal Control The department, also known as AGPD, operates patrol services and support services divisions. 10-2 Reception good. 902.100 National Simplex Calling Patricia Martellotti is a reporter for News Channel 3-12. {"requests":{"event":"https:\/\/www.noozhawk.com\/wp-content\/plugins\/newspack-popups\/includes\/..\/api\/campaigns\/index.php"},"triggers":{"trackPageview":{"on":"visible","request":"event","visibilitySpec":{"selector":"#c49c","visiblePercentageMin":50,"totalTimeMin":250,"continuousTimeMin":100},"extraUrlParams":{"popup_id":"id_234460","cid":"CLIENT_ID(newspack-cid)"}},"formSubmitSuccess":{"on":"amp-form-submit-success","request":"event","selector":"#c49c .wp-block-jetpack-mailchimp form","extraUrlParams":{"popup_id":"id_234460","cid":"CLIENT_ID(newspack-cid)","mailing_list_status":"subscribed","email":"${formFields[email]}","esp":"mailchimp"}}}} Subscribe 224.160 UCSB K6TZ ARES Santa Barbara . "Were really blessed to have a lot of great community support the Santa Maria Police Department has roughly 180 positions sworn and non-sworn we provide protection to the community 24 seven and we have great community relations," said Public Information Manager Mark van de Kamp of the City of Santa Maria. 460.050 Law Enforcement Emergency-Red Statewide INCIDENT At 11:01 a.m., Santa Maria Police received a report of a robbery near the intersection of West Knudsen Way and South Western Avenue. Santa Maria Solvang Police - Santa Barbara Co Sheriff Fire - Santa Barbara Co Fire Education Allan Hancock College Orcutt Union School District Santa Barbara City College Santa Maria Joint Union High School District University of California, Santa Barbara University of California (Santa Barbara) Project 25 Phase II Public safety and campus ops WgI Get the original police scanner app that has everyone hooked - as seen on numerous hit movies like Spider-Man and Shazam. 151.310 CDF-USFS Air Tactics 6 Helicopter 120.550 Santa Barbara Airport Approach/Departure Success! Site design and development byHop StudiosHop Studios, First inspired in his early teens to work in law enforcement, he rises through the ranks to lead the agency. CountyOffice.org does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). 460.525 Allen Hancock College Police 224.120 Santa Ynez Peak K6TZ ARES Santa Barbara The defendant had his initial appearance at the Administrative Court of Lisbon, and he will remain in custody and is expected to be extradited to the Netherlands within 5 days. I strongly recommend Roman. ARREST At 9:31 a.m., Sandra Martinez, 26, was arrested in the 200 block of West Main Street and booked into Santa Barbara County Jail on suspicion of assault with a deadly weapon, non-firearm; and possession of paraphernalia. Editors frequently monitor and verify these resources on a routine basis. I would do it all again. 154.190 Orcutt Fire Santa Barbara Police Department 215 East Figueroa Street Santa Barbara, CA 93101 (805) 897-2300 (805) 897-2434 Fax In case of emergency, call 9-1-1 Non-Emergency Dispatch, 805-882-8900 Crime Activity Map & Reports Welcome to the Santa Barbara Police Department's crime mapping webpage. The Citizen's Academy is an engaging and informational behind-the-scenes look at law enforcement in Santa Barbara, hosted by the Santa Barbara Sheriff's Office. 415.325 Los Padres National Forest Forest Net 1 Whoops! Santa Maria saw its first homicide arrest under his leadership after a fatal shooting on the former chiefs last day. Many Police Records are available to the public to search or use in background checks. Fortunately, Santa Marias Central Regional Interoperability Communications System, a recently upgraded 700 megahertz radio communications and computer aided dispatch system, includes a high-tech mapping feature, which allowed dispatchers to retransmit the cellphone signal and pinpoint the phones exact location. 146.520 National Simplex Calling California Highway Patrol Police Departments State Government Law Enforcement Agencies-Government Website (805) 349-8728 1710 Carlotti Dr Santa Maria, CA 93454 The Santa Maria Railroad's system consists of 14 miles of main line track interchanging with the Union Pacific Railroad in Guadalupe and serving Santa Maria and Santa Maria Valley. 147.210 Figueroa Mtn. Chief Schneider lateralled to the Santa Maria Police Department in 1995 and was recently appointed Chief of Police in January of 2021. 159.360 CDF Tac 19 Tactical "We talked about the importance of ensuring that all of our officers complete cultural awareness and implicit bias training in order to ensure what happened in Minneapolis does not happen here in our community," Soto said. I have a long experience in the sports and entertainment industry. K6SYV ARES Central County A.R.E.S. INCIDENT At 10:10 p.m., Santa Maria Police received a report of a shooting at a dwelling in the 400 block of West El Camino Street. Councilman Mike Cordero, a retired police lieutenant, said he was pleased with the appointment. 460.350 Santa Maria Police Two years later, he joined the Santa Maria department, rising through the ranks, but not necessarily imagining landing the job of top cop. "The police department vs. everybody else because we are here to serve the rest of the public out there, not to be at odds with them. Sign Up Now 42.540 CHP Green (Santa Barbara base) Their mission is to protect people and solve problems. Things like that. The development of the Central Regional Interoperability Communications System was just a portion of recent improvements made to the Santa Maria Police Department, which moved to an entirely new location in June 2015, according to Mark van de Kamp, public information officer for the City Managers Office. That's over 100,000 stations available for free. You're on the list. 01/27/2023 22:32 sheen, travis benjamin 20 233 e foster rd santa maria, ca 93455 01/10/2003 101 sb freeway arroyo grande ca c wm 603 190 bro blu 2300137 other charges: 23152(a) (dui alcohol),23152(b) (dui alcohol/0.08 percent) 01/28/2023 00:19 palacios, antonio william 35 905 kingston dr santa maria, ca 93455 08/02/1987 arroyo grande b 446.400 Santa Barbara K6TZ ARES Santa Barbara Mail or drop off a letter to the Police Department at 965 Sonoma Avenue, Santa Rosa, CA 95404. Shortly before 8 a.m., 19-year-old Luis Montesinos of Santa Maria was headed westbound on Highway 58 at a high rate of speed while intoxicated. Santa Maria Wanted Persons Santa Maria Police Frequencies for Your Scanner | Police-Frequencies.com The SMPD is allocated for 140 sworn and 55 professional staff servicing a community of 108,000. Polica - Wikipedia, la enciclopedia libre 151.460 CDF Command 7 Tac 12 Tactical/Command Hansen adds he is grateful to have the support of the community. Wouldyou sign up for any of the relief plans for natural gas bills? "So we want to staff our contingent so that we can continue to provide the services the community wants needs and deserves from us," said lieutenant Paul van Meel of the Santa Maria Police Department. Best 16 Police Scanner Codes in Santa Maria, CA with Reviews - Yellow Pages Sign Up Now Please reload the page and try again. Police records include arrest logs, investigation reports, and criminal records for individuals arrested, detained, and investigated by the Police. INCIDENT At 1:52 a.m., Santa Maria Police received a report of shots heard near the intersection of South Thornburg and West Orange streets. 146.970 Oxnard WB6YQN Oxnard 119.700 Santa Barbara Airport Tower 415.360 Los Padres National Forest Service Net 154.265 OES Fire White 2 Mutual Aid-Tactical (Large Incident Primary) Code 100 Bomb threat (or in position to intercept subject). Motorola Solutions, a data communications equipment provider thats been around for 90 years, was chosen by various Santa Maria police and fire department employees tasked with finding an adequate communications system during the police departments transition. Lights and Sirens in Santa Maria | | santamariatimes.com ** California State Office of Emergency Services "I thank all the people that have been standing in solidarity with us. 460.325 Santa Barbara County Sheriff Channel 2 169.100 Air Tactics 3 They really spent a lot of time, networking with Lindsay Police Department, working with them once they figured out that the suspect might be in that area, Schneider said. Success! Third party advertisements support hosting, listing verification, updates, and site maintenance. 169.125 USFS/CDF Travel/Calling "There's real disparity in terms of the training that's received and the compensation that's received and sometimes the professionalism and leadership pieces that are involved," Hansen said. Please keep your comments respectful and relevant. You may not use this site for the purposes of furnishing consumer reports about search subjects or for any use prohibited by the FCRA. 162.400 NOAA Weather Information Continuous Through the years that Cordero worked with Schneider, he said he remained even-tempered in multiple situations, the councilman recalled. The Santa Maria Police Council ("the Council") was created to assist and support the Santa Maria Police Department. 1 dead in officer-involved shooting in Santa Maria The Santa Cruz Police Department is committed to providing exceptional public safety services and taking a leadership role in building community partnerships. Be the Difference! Join the City of Santa Maria Police Department The government of Puerto Rico has been issuing "Certificates of Puerto Rican Citizenship" to anyone born in Puerto Rico or to anyone born outside of Puerto Rico with at least one parent who was born in Puerto Rico since 2007. 460.300 Santa Barbara County Sheriff 122.575 Air to Air Used during major fires The City of Santa Maria takes pride in all the work officers with the Santa Maria police do to keep us safe. That was one of multiple shootings, most without victims, in recent weeks investigated by Santa Maria police where shell casings or other evidence confirmed the incidents. Weather Forecast Code 50 Major disturbance (riot). Police Car-to-Car 1 District R, V, D: P25E: Law Tac: 851.650: WPMD615: M: 293 NAC: SJPD C2C 2: Police Car-to-Car 2 District N, F: P25E: Law . "We have a good thing going we have a good relationship with the community we have the support of the community," said van Meel. Noozhawk North County editor Janene Scully can be reached at jscully@noozhawk.com. Im really happy for him and for the community. Our modern, well-funded agency is committed to caring for its people and the community. 460.550 Santa Barbara Airport Patrol Processing That those are banned.". I just thought thats something Id really like to do. 151.295 CDF-USFS Air Tactics 5 Helicopter click here. A Santa Maria police officer suspected of having a sexual relationship with a 17-year-old girl was shot and killed by a fellow officer as he was about to be arrested . ** U.S. Coast Guard, MISCELLANEOUS 462.975 Santa Barbara County Dispatch EMS Dispatch Santa Barbara and San Luis Obispo County Scanner List INCIDENT At 11:01 p.m., Santa Maria Police received a report of shots heard in the 1100 block of South Russell Avenue. INCIDENT At 8:19 a.m., Santa Maria Police received a report of a shooting at a dwelling in the 700 block of North McClelland Street. 154.220 OES OES 2, Statewide Ive enjoyed it. Theres actually a better way than Noozhawk to monitor whats going on. Weekly Poll The City of Santa Maria has seen people from around the region join the police department over the years. Oklahoma's Most Powerful Signal For Talk Radio - 100,000 Watts . 147.120 Lompoc WA6VPL ARES West County A.R.E.S. Breaking News The city manager, not the council, handles hiring the police chief. 145.400 Ojai N6FL Ojai http://www.cityofsantamaria.org/city-government/departments/police-services/hot-topics/locally-wanted-persons. Whoops! Perform a free Santa Maria, CA public police records search, including police reports, logs, notes, blotters, bookings, and mugshots. She wants to re-imagine policing and she is thankful for those who have joined in the fight. @Snoco_Scanner @J425BABY @SnoCoScannerRep Thanks. Subscribe Please reload the page and try again. If you are looking for police scanner ten codes for the state of California, you've come to the right place. Success! He located the person in an hour! 453.600 OES OES City to City EOC: EBS It works to preserve lives an, California Highway Patrol, established in 1929, is a state police agency with statewide jurisdiction that works towards the prevention of loss of life, injuries and property damage. Man fatally shot by police after early morning standoff Monday in Santa Maria Updated Nov 1, 2022 The suspect, whose name is being withheld pending notification of next of kin, was shot after. Keep up with Noozhawk's daily news coverage, delivered at 4:15 a.m. right to your inbox. How thorough you are," Hansen said. The, From Business: The Arroyo Grande Police Department offers a range of crime prevention and law enforcement services. Santa Maria Public Defender Police Departments County & Parish Government Government Offices Website (805) 346-7500 312 E Cook St Ste A Santa Maria, CA 93454 CLOSED NOW 4. You can review our Community Guidelines by clicking here. Its one of those ideal things where you go to work but you enjoy it. The listener can stream police/fire audio feeds wherever and whenever they want. The newcomer follows his mom, Maria, who retired from the agency in 2008 as a detective. AMATEUR RADIO 867.488 UCSB Trunking System *** Bureau of Land Management. We are committed to core values that include public safety, integrity, accountability, professionalism, respect and equal treatment for all. ARREST At 5:39 p.m., Armando Cardenas, 23, was arrested in the 1300 block of Yal Place and booked into Santa Barbara County Jail on suspicion of robbery and burglary. As the department continues to work in full force for our safety, they are looking to hire a variety of officers tojoin the team. 154.190 Santa Barbara City Fire Blue (County Fire Districts) Live Feed Listing for Santa Barbara County. ARREST At 12:06 a.m., Alejandro Galvan, 30, was arrested near the intersection of Orange Street and South Broadway, and booked into Santa Barbara County Jail on suspicion of domestic violence. Existen mltiples acepciones de polica: [9] . Processing Privacy Policy It never even dawned on me that I would be the police chief, he said. 146.880 Sulphur Mountain WA6ZTT Ventura That could vastly improve communication for public safety agencies, schools, businesses, and other organizations on the Central Coast, they said, and users in Santa Maria are already seeing the benefits. We can't take it anymore and we need to do something to end systemic racism.". Police Records Search - Santa Maria, CA (Accidents & Arrest Records) Please reload the page and try again. Severe Weather Live Police Scanner For My Area - Listen to Free Police Scanner Online Preferred listings, or those with featured website buttons, indicate YP advertisers who directly provide information about their businesses to help consumers make more informed buying decisions.